PivotM runs paid social and shoppable content for Rockhampton online stores — turning Instagram and Facebook into revenue channels. We build product-led creative, catalogue-driven campaigns and retargeting that grow orders and average order value for retailers selling across Central Queensland and nationally.
See exactly where competitors win — and the gaps you can take.
Trusted by 300+ growth partners



For online stores, social is a direct-response sales channel, not just brand-building.
A Rockhampton store's social strategy is built around product discovery and conversion — shoppable posts, catalogue ads and retargeting — rather than community reach alone. Because these campaigns sell nationally, creative quality and catalogue integration drive results more than local audience size. Stores that pair scroll-stopping product content with tight retargeting turn browsers into buyers profitably.
A Rockhampton store sells to a national feed audience from a regional base, so catalogue integration, creative and freight-clear messaging matter more than local community reach.
Rockhampton stores often treat social as a brand gallery — pretty posts with no shoppable path, a disconnected catalogue and stale creative — which produces engagement but almost no traceable orders.
Connect a clean catalogue to product-led creative and dynamic retargeting, and social becomes a scalable sales engine: browsers get followed back to checkout, best-sellers get pushed to a national audience, and every dollar is measured against real revenue and AOV.
From catalogue setup to profitable social selling.
We connect your product catalogue and tracking so dynamic and shopping ads have clean data to sell from.
We plan product-led creative — reels, statics and UGC-style content — built to convert, not just impress.
We structure prospecting and dynamic retargeting campaigns aligned to your margins and best sellers.
We test angles and formats continuously to beat fatigue and keep return climbing.
We scale winning creative and audiences, reporting on revenue, AOV and return on ad spend.
The engine behind social-driven store revenue.
Catalogue and dynamic campaigns that put products in the feeds of ready buyers.
Reels, statics and UGC-style content built to convert across the funnel.
Automated campaigns that follow browsers and cart-abandoners back to purchase.
Clean feed and pixel integration so dynamic ads always have accurate product data.
Revenue, AOV and return tracking that steers creative and scaling decisions.
Representative figures from across PivotM client campaigns, not a single named client
145%
Representative uplift in qualified enquiries when search and paid are aligned to real buyer intent, the kind of gain Rockhampton operators chase across beef, health and regional services.
6,000+
Total leads delivered across PivotM client campaigns, the measurement-led approach we bring to beef-and-regional-services businesses in the Rockhampton region.
Top 3
Representative first-page, top-three rankings for commercial keywords, the visibility Rockhampton and Capricorn Coast buyers see first when they search.
4.2x
Representative ROAS from disciplined Google Ads management, concentrating budget on high-intent searches that fill a Rockhampton pipeline through seasonal demand cycles.
Get your custom Social Media Marketing growth blueprint — built by a senior strategist, free.
Three ways to partner, mapped to your stage of growth. Each is a structured scope of work with a clear phased timeline and the outcomes we hold ourselves to — your exact plan is built in the free audit.
Startups & early-stage
Scope of work
Timeline
Expected outcome
A clean, fully-indexed site with first ranking movement and a clear measurement baseline.
Scaling mid-market
Scope of work
Timeline
Expected outcome
Compounding non-branded traffic and a measurable lift in qualified pipeline.
Enterprise & market dominance
Scope of work
Timeline
Expected outcome
Durable share-of-voice leadership and displacement of incumbent competitors.
Scope and timelines illustrate a typical E-commerce engagement — your exact plan is mapped in your Rockhampton strategy call.
The Social Media Marketing market is noisy. Before you sign anything, watch for these four traps — and know exactly what an honest partner does instead.
Nobody controls Google’s algorithm. A guarantee signals either inexperience or black-hat tactics that earn penalties — not pipeline.
What good looks like: Data-backed forecasts with stated assumptions and honest ranges.
Reports full of impressions, “keywords ranked,” and raw traffic that never connects to leads or closed revenue.
What good looks like: Dashboards that map organic → leads → revenue.
Partners who won’t give you admin on your own GA4, Search Console, or site — or can’t explain what they ship each month.
What good looks like: Full transparency; you own every asset and login.
12-month contracts with punishing exit terms and no value in the first quarter to justify the spend.
What good looks like: Clear 90-day milestones and earned, month-to-month trust.
Direct words from the founders and growth leads whose pipeline we report to every month.
PivotM turned social media marketing from a line-item cost into our most predictable lead channel. We finally see organic show up in the pipeline — not just the traffic report.
They scoped the plan against our revenue math, not vanity metrics. Inside two quarters we were ranking on the E-commerce businesses in Rockhampton queries that actually convert in Rockhampton.
The senior team that pitched us is the same team that executes. Full transparency on every asset, and numbers our CFO can verify.
See exactly where to take Rockhampton market share — request your free audit.
I founded PivotM in 2018 on one conviction: marketing should answer to revenue, not rankings. Since then my team and I have generated over 6,000+ qualified leads and earned the trust of 300+ growth partners across SaaS, e-commerce, and enterprise.
“We don’t sell rankings or reports — we engineer revenue. Every engagement begins with your pipeline math and ends with numbers your CFO can verify. If a tactic can’t be traced to a lead or a closed deal, it doesn’t ship.”
6,000+
Leads generated
300+
Growth partners
2018
Building since