E-commerce

Digital Marketing for E-commerce & D2C Brands

Scaling an online store profitably is harder than it looks, because the leaks are everywhere. The average online store converts only around 2% of visitors (a "good" rate is 2–4%), and the average cart abandonment rate is 70.2% across 50 studies. On the acquisition side costs keep climbing — Facebook cost-per-lead rose 21% year over year to $27.66, with a median e-commerce conversion rate of just 1.57% on Meta. Buying growth one order at a time is a losing game.

The opportunity in India is real

India's e-retail market is on a steep curve — roughly $60 billion in 2024, projected to reach $170–190 billion by 2030 at 18%+ annual growth. The brands that win that growth profitably are the ones that fix their economics first.

How we grow e-commerce profitably

We stop optimizing for platform-reported ROAS and start engineering blended ROAS and LTV:CAC. That means a high-velocity creative testing engine to beat the fatigue that quietly decays paid social, conversion-rate optimization on a mobile-first storefront and checkout to recover abandoned carts, and a retention layer — email/SMS flows, loyalty, replenishment — that turns expensive first orders into profitable repeat customers. Clean first-party data and server-side tracking keep attribution honest after iOS privacy changes.