Trusted by 300+ growth partners
More travellers now plan Tasmanian trips and compare producers by asking ChatGPT, Perplexity and Google's AI Overviews, not just by scrolling search results. GEO, or Generative Engine Optimisation, makes your Hobart, Launceston or north-west brand the source those engines cite. PivotM structures your entities, schema and answer-first content so AI recommends you.
See exactly where competitors win — and the gaps you can take.
Trusted by 300+ growth partners
AI answer engines are a growing front door to Tasmania's visitor and producer economy.
Because so much Tasmanian demand starts off-island with research, AI assistants are increasingly where 'best distillery in Tasmania' or 'where to stay in Hobart' gets answered. Being cited in those answers puts your brand in front of buyers before they reach a booking or shopping page. GEO relies on clear entities, structured data and passages an engine can lift and attribute, a different discipline from classic ranking.
For a state whose buyers research from afar, a Melbourne family planning a Hobart holiday or a buyer sourcing Tasmanian whisky, being the cited AI source is a genuine head start.
Engineering your brand to be found and cited by AI engines.
We test how ChatGPT, Perplexity and AI Overviews currently answer queries in your category and where you are missing.
We define your entities and implement structured data so engines can identify and attribute you confidently.
We restructure key pages into clear, citable passages that directly answer buyer questions.
We ensure AI crawlers can reach and parse your content, with clean markup and access rules.
We monitor where and how AI engines cite you, then extend the approach to more queries and centres.
AI-search optimisation run alongside your SEO.
Clear, consistent brand, location and product entities engines can trust and attribute.
Schema that makes your offer, reviews and provenance machine-readable for AI answers.
Passages engineered to be lifted and cited for real buyer questions about Tasmania.
Technical access and markup so ChatGPT, Perplexity and AI Overviews can read your site.
Tracking of AI mentions and citations so we can prove and grow your presence.
Representative outcomes from PivotM campaigns spanning Hobart, Launceston and the north-west coast.
145%
Typical lift when Hobart, Launceston and the north-west coast each get their own intent architecture instead of one blended island campaign.
6,000+
Leads our senior specialists have generated for partners across sectors like tourism, premium food and beverage, aquaculture and health.
Top 3
Rankings won for clients across Tasmania's centres, from Hobart tourism to Launceston health and wine and north-west export brands.
4.2x
Representative ROAS from segmented paid media that balances visitor acquisition with cost-efficient local lead generation.
Get your custom GEO — Generative Engine Optimization growth blueprint — built by a senior strategist, free.
Three ways to partner, mapped to your stage of growth. Each is a structured scope of work with a clear phased timeline and the outcomes we hold ourselves to — your exact plan is built in the free audit.
Startups & early-stage
Scope of work
Timeline
Expected outcome
A clean, fully-indexed site with first ranking movement and a clear measurement baseline.
Scaling mid-market
Scope of work
Timeline
Expected outcome
Compounding non-branded traffic and a measurable lift in qualified pipeline.
Enterprise & market dominance
Scope of work
Timeline
Expected outcome
Durable share-of-voice leadership and displacement of incumbent competitors.
Scope and timelines illustrate a typical GEO — Generative Engine Optimization engagement — your exact plan is mapped in your Tasmania (TAS) strategy call.
The GEO — Generative Engine Optimization market is noisy. Before you sign anything, watch for these four traps — and know exactly what an honest partner does instead.
Nobody controls Google’s algorithm. A guarantee signals either inexperience or black-hat tactics that earn penalties — not pipeline.
What good looks like: Data-backed forecasts with stated assumptions and honest ranges.
Reports full of impressions, “keywords ranked,” and raw traffic that never connects to leads or closed revenue.
What good looks like: Dashboards that map organic → leads → revenue.
Partners who won’t give you admin on your own GA4, Search Console, or site — or can’t explain what they ship each month.
What good looks like: Full transparency; you own every asset and login.
12-month contracts with punishing exit terms and no value in the first quarter to justify the spend.
What good looks like: Clear 90-day milestones and earned, month-to-month trust.
Direct words from the founders and growth leads whose pipeline we report to every month.
PivotM turned geo — generative engine optimization from a line-item cost into our most predictable lead channel. We finally see organic show up in the pipeline — not just the traffic report.
They scoped the plan against our revenue math, not vanity metrics. Inside two quarters we were ranking on the Tasmania (TAS) queries that actually convert in Tasmania (TAS).
The senior team that pitched us is the same team that executes. Full transparency on every asset, and numbers our CFO can verify.
See exactly where to take Tasmania (TAS) market share — request your free audit.
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I founded PivotM in 2018 on one conviction: marketing should answer to revenue, not rankings. Since then my team and I have generated over 6,000+ qualified leads and earned the trust of 300+ growth partners across SaaS, e-commerce, and enterprise.
“We don’t sell rankings or reports — we engineer revenue. Every engagement begins with your pipeline math and ends with numbers your CFO can verify. If a tactic can’t be traced to a lead or a closed deal, it doesn’t ship.”
6,000+
Leads generated
300+
Growth partners
2018
Building since
