When someone asks ChatGPT or Google's AI Overview for the best provider in Cairns or Toowoomba, only a handful of businesses get named. GEO — Generative Engine Optimisation — makes yours one of them, using clear entities, schema and answer-first content that AI engines can quote with confidence.
See exactly where competitors win — and the gaps you can take.
Trusted by 300+ growth partners



AI answers are becoming the first result buyers see.
Across Queensland's many regional markets, AI engines increasingly summarise and recommend before a user ever clicks. For a business in Townsville, Mackay or the Gold Coast, being the source an AI cites for its region is fast becoming as valuable as ranking first, and it depends on structured, quotable content.
A decentralised state means AI engines field distinctly regional queries, and being the cited answer for your own centre is a genuine, ownable position.
Making your business the answer AI engines quote.
We test how ChatGPT, Perplexity and AI Overviews currently answer questions in your region and where you are absent.
Business, location and service entities are defined and marked up so AI engines understand you clearly.
We build direct, quotable answers to the real questions buyers ask in your market.
Corroborating mentions and sources give AI engines the confidence to cite you.
We track how often and how accurately AI engines name your business, then refine.
The disciplines behind AI citation.
Clear, consistent business and location entities across the web.
Schema that helps AI engines parse and trust your content.
Quotable, direct responses to the questions buyers actually ask.
Corroborating mentions that build the authority AI engines look for.
Monitoring of citations across ChatGPT, Perplexity and AI Overviews.
Representative results from data-led campaigns; your outcomes are scoped to your regions and margins.
145%
Representative lift achieved by aligning separate campaigns to each Queensland region's real demand rather than running one state-wide effort.
6,000+
Total leads generated across our partners, using the same market-specific playbook we apply to Queensland's spread-out cities and regions.
Top 3
Representative rankings won through per-city local SEO, where less-saturated regional markets like Cairns and Townsville often move fastest.
4.2x
Representative ROAS from paid media budgeted per region, respecting the very different acquisition costs between the coast and the resources belt.
Get your custom GEO — Generative Engine Optimization growth blueprint — built by a senior strategist, free.
Three ways to partner, mapped to your stage of growth. Each is a structured scope of work with a clear phased timeline and the outcomes we hold ourselves to — your exact plan is built in the free audit.
Startups & early-stage
Scope of work
Timeline
Expected outcome
A clean, fully-indexed site with first ranking movement and a clear measurement baseline.
Scaling mid-market
Scope of work
Timeline
Expected outcome
Compounding non-branded traffic and a measurable lift in qualified pipeline.
Enterprise & market dominance
Scope of work
Timeline
Expected outcome
Durable share-of-voice leadership and displacement of incumbent competitors.
Scope and timelines illustrate a typical GEO — Generative Engine Optimization engagement — your exact plan is mapped in your Queensland (QLD) strategy call.
The GEO — Generative Engine Optimization market is noisy. Before you sign anything, watch for these four traps — and know exactly what an honest partner does instead.
Nobody controls Google’s algorithm. A guarantee signals either inexperience or black-hat tactics that earn penalties — not pipeline.
What good looks like: Data-backed forecasts with stated assumptions and honest ranges.
Reports full of impressions, “keywords ranked,” and raw traffic that never connects to leads or closed revenue.
What good looks like: Dashboards that map organic → leads → revenue.
Partners who won’t give you admin on your own GA4, Search Console, or site — or can’t explain what they ship each month.
What good looks like: Full transparency; you own every asset and login.
12-month contracts with punishing exit terms and no value in the first quarter to justify the spend.
What good looks like: Clear 90-day milestones and earned, month-to-month trust.
Direct words from the founders and growth leads whose pipeline we report to every month.
PivotM turned geo — generative engine optimization from a line-item cost into our most predictable lead channel. We finally see organic show up in the pipeline — not just the traffic report.
They scoped the plan against our revenue math, not vanity metrics. Inside two quarters we were ranking on the Queensland (QLD) queries that actually convert in Queensland (QLD).
The senior team that pitched us is the same team that executes. Full transparency on every asset, and numbers our CFO can verify.
See exactly where to take Queensland (QLD) market share — request your free audit.
I founded PivotM in 2018 on one conviction: marketing should answer to revenue, not rankings. Since then my team and I have generated over 6,000+ qualified leads and earned the trust of 300+ growth partners across SaaS, e-commerce, and enterprise.
“We don’t sell rankings or reports — we engineer revenue. Every engagement begins with your pipeline math and ends with numbers your CFO can verify. If a tactic can’t be traced to a lead or a closed deal, it doesn’t ship.”
6,000+
Leads generated
300+
Growth partners
2018
Building since