Trusted by 300+ growth partners
GEO — generative engine optimisation — gets Mackay businesses named when buyers ask ChatGPT, Perplexity or Google's AI Overviews for a supplier or service. As Bowen Basin procurement and local customers increasingly research through AI, we structure your entities, schema and answer-first content so those engines can cite you with confidence.
See exactly where competitors win — and the gaps you can take.
Trusted by 300+ growth partners
AI answers are becoming a first stop for Mackay research.
Buyers now ask AI engines to shortlist suppliers and answer questions before they ever open a search results page. In Mackay's B2B market, where procurement teams research mining-services and equipment suppliers, being the business an AI recommends is a genuine advantage — and most local competitors have done nothing to earn that citation.
Mackay's specialised B2B economy and low competition make it fertile ground for AI-answer visibility.
Structure entities and content so AI engines cite you.
We test how ChatGPT, Perplexity and AI Overviews currently answer questions in your Mackay category.
We align your business entity across the web and implement structured data AI engines rely on.
We rewrite and build pages that lead with direct, quotable answers to your buyers' real questions.
We strengthen the external signals — mentions, sources and consistency — that make AI trust your content.
We track AI mentions and answer accuracy over time and refine content to grow citations.
The work that turns your site into an AI-citable source.
Consistent, structured business identity so AI engines know exactly who you are.
Rich structured data that makes your facts and offerings machine-readable.
Pages that open with direct, quotable answers AI engines prefer to cite.
External signals and mentions that build the trust AI recommendations depend on.
Ongoing monitoring of how ChatGPT, Perplexity and AI Overviews reference your business.
Representative figures from across PivotM client campaigns, not a single named client
145%
Representative uplift in qualified enquiries when search and paid are aligned to real buyer intent, the kind of gain Mackay operators chase across mining-services and consumer markets.
6,000+
Total leads delivered across PivotM client campaigns, the measurement-led approach we bring to resources-and-agriculture businesses in the Mackay region.
Top 3
Representative first-page, top-three rankings for commercial keywords, the visibility Mackay buyers see first when they search for suppliers and trades.
4.2x
Representative ROAS from disciplined Google Ads management, concentrating budget on the high-intent searches that fill a Mackay pipeline during peak demand cycles.
Get your custom GEO — Generative Engine Optimization growth blueprint — built by a senior strategist, free.
Three ways to partner, mapped to your stage of growth. Each is a structured scope of work with a clear phased timeline and the outcomes we hold ourselves to — your exact plan is built in the free audit.
Startups & early-stage
Scope of work
Timeline
Expected outcome
A clean, fully-indexed site with first ranking movement and a clear measurement baseline.
Scaling mid-market
Scope of work
Timeline
Expected outcome
Compounding non-branded traffic and a measurable lift in qualified pipeline.
Enterprise & market dominance
Scope of work
Timeline
Expected outcome
Durable share-of-voice leadership and displacement of incumbent competitors.
Scope and timelines illustrate a typical GEO — Generative Engine Optimization engagement — your exact plan is mapped in your Mackay strategy call.
The GEO — Generative Engine Optimization market is noisy. Before you sign anything, watch for these four traps — and know exactly what an honest partner does instead.
Nobody controls Google’s algorithm. A guarantee signals either inexperience or black-hat tactics that earn penalties — not pipeline.
What good looks like: Data-backed forecasts with stated assumptions and honest ranges.
Reports full of impressions, “keywords ranked,” and raw traffic that never connects to leads or closed revenue.
What good looks like: Dashboards that map organic → leads → revenue.
Partners who won’t give you admin on your own GA4, Search Console, or site — or can’t explain what they ship each month.
What good looks like: Full transparency; you own every asset and login.
12-month contracts with punishing exit terms and no value in the first quarter to justify the spend.
What good looks like: Clear 90-day milestones and earned, month-to-month trust.
Direct words from the founders and growth leads whose pipeline we report to every month.
PivotM turned geo — generative engine optimization from a line-item cost into our most predictable lead channel. We finally see organic show up in the pipeline — not just the traffic report.
They scoped the plan against our revenue math, not vanity metrics. Inside two quarters we were ranking on the Mackay queries that actually convert in Mackay.
The senior team that pitched us is the same team that executes. Full transparency on every asset, and numbers our CFO can verify.
See exactly where to take Mackay market share — request your free audit.
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I founded PivotM in 2018 on one conviction: marketing should answer to revenue, not rankings. Since then my team and I have generated over 6,000+ qualified leads and earned the trust of 300+ growth partners across SaaS, e-commerce, and enterprise.
“We don’t sell rankings or reports — we engineer revenue. Every engagement begins with your pipeline math and ends with numbers your CFO can verify. If a tactic can’t be traced to a lead or a closed deal, it doesn’t ship.”
6,000+
Leads generated
300+
Growth partners
2018
Building since
