Trusted by 300+ growth partners
GEO — Generative Engine Optimisation — is how your Broken Hill business gets named when travellers and buyers ask ChatGPT, Perplexity or Google's AI Overviews for recommendations. Outback trip-planners increasingly ask AI 'what to do in Broken Hill' or 'best supplier in the Far West', and we structure your entities, schema and content so the answer includes you.
See exactly where competitors win — and the gaps you can take.
Trusted by 300+ growth partners
AI answers are becoming the first stop for remote-destination research.
Because Broken Hill is a bucket-list Outback destination, a large share of demand starts with planning questions — and more of those are now answered by AI engines rather than a page of blue links. Being the source an AI cites for 'things to do in the Silver City' or 'mining services in Far West NSW' is a growing advantage. Few local competitors optimise for this yet, so early movers can own the AI recommendation for their category.
A remote, heavily researched destination is exactly the kind of place AI users ask about — and exactly where clear structure pays off.
Making your business the source AI answers with.
We test how ChatGPT, Perplexity and AI Overviews currently answer questions in your category and where Broken Hill competitors appear.
We implement organisation, local business and relevant structured data and align your facts across the web so engines can identify you unambiguously.
We restructure key pages to lead with direct, quotable answers to the questions your Far West audience asks AI.
We build the citations and third-party mentions that engines weigh when deciding which source to trust and name.
We track AI citations over time and refine content and structure as engine behaviour and your visibility evolve.
The parts that make content citable by AI.
Comprehensive schema so engines can parse who you are, where you are and what you offer.
Consistent, authoritative entity signals tying your business to Broken Hill and its sectors.
Passage-level, quotable answers designed for AI extraction and attribution.
Third-party mentions and references that raise the trust engines place in your business.
Ongoing monitoring of how ChatGPT, Perplexity and AI Overviews reference you.
Representative figures from PivotM campaigns — the kind of measurable growth we build for remote-market businesses.
145%
Representative lift in tracked enquiries across our client campaigns — the type of growth we target for businesses overcoming distance to reach customers.
6,000+
Total leads generated across PivotM client campaigns, the same measurable, pipeline-focused approach we bring to Far West operators.
Top 3
Representative search rankings we've achieved — the map-pack and organic visibility that decides who a distant customer finds first.
4.2x
Average return on ad spend across our client campaigns, driven by disciplined targeting and relentless cutting of wasted spend.
Get your custom GEO — Generative Engine Optimization growth blueprint — built by a senior strategist, free.
Three ways to partner, mapped to your stage of growth. Each is a structured scope of work with a clear phased timeline and the outcomes we hold ourselves to — your exact plan is built in the free audit.
Startups & early-stage
Scope of work
Timeline
Expected outcome
A clean, fully-indexed site with first ranking movement and a clear measurement baseline.
Scaling mid-market
Scope of work
Timeline
Expected outcome
Compounding non-branded traffic and a measurable lift in qualified pipeline.
Enterprise & market dominance
Scope of work
Timeline
Expected outcome
Durable share-of-voice leadership and displacement of incumbent competitors.
Scope and timelines illustrate a typical GEO — Generative Engine Optimization engagement — your exact plan is mapped in your Broken Hill strategy call.
The GEO — Generative Engine Optimization market is noisy. Before you sign anything, watch for these four traps — and know exactly what an honest partner does instead.
Nobody controls Google’s algorithm. A guarantee signals either inexperience or black-hat tactics that earn penalties — not pipeline.
What good looks like: Data-backed forecasts with stated assumptions and honest ranges.
Reports full of impressions, “keywords ranked,” and raw traffic that never connects to leads or closed revenue.
What good looks like: Dashboards that map organic → leads → revenue.
Partners who won’t give you admin on your own GA4, Search Console, or site — or can’t explain what they ship each month.
What good looks like: Full transparency; you own every asset and login.
12-month contracts with punishing exit terms and no value in the first quarter to justify the spend.
What good looks like: Clear 90-day milestones and earned, month-to-month trust.
Direct words from the founders and growth leads whose pipeline we report to every month.
PivotM turned geo — generative engine optimization from a line-item cost into our most predictable lead channel. We finally see organic show up in the pipeline — not just the traffic report.
They scoped the plan against our revenue math, not vanity metrics. Inside two quarters we were ranking on the Broken Hill queries that actually convert in Broken Hill.
The senior team that pitched us is the same team that executes. Full transparency on every asset, and numbers our CFO can verify.
See exactly where to take Broken Hill market share — request your free audit.
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I founded PivotM in 2018 on one conviction: marketing should answer to revenue, not rankings. Since then my team and I have generated over 6,000+ qualified leads and earned the trust of 300+ growth partners across SaaS, e-commerce, and enterprise.
“We don’t sell rankings or reports — we engineer revenue. Every engagement begins with your pipeline math and ends with numbers your CFO can verify. If a tactic can’t be traced to a lead or a closed deal, it doesn’t ship.”
6,000+
Leads generated
300+
Growth partners
2018
Building since
