What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google and Bing. By optimizing content, keywords, and technical elements, SEO helps your site rank higher in search results for relevant queries. The ultimate goal is to attract organic (unpaid) traffic to your site, increasing the likelihood of conversions, such as sales or signups. SEO involves various strategies, from keyword research and on-page optimization to building quality backlinks, ensuring search engines can easily find and rank your site.
By implementing effective SEO practices, businesses can gain better visibility, attract the right audience, and grow sustainably online.