What is AEO and GEO? The Complete Guide to Generative Engine Optimization (2026)

Search isn’t dying; it’s mutating. In 2026, Answer Engine Optimization (AEO) gets you on the scoreboard, but Generative Engine Optimization (GEO) gets you in the highlight reel. The fundamental shift in search behavior centers on how users now receive information. Traditional search engine optimization focused on ranking positions—being number one in Google’s ten blue links....

The Best Ways to Track Brand Mentions in AI Search: 2026 Buyer’s Guide

In 2026, a brand mention in a ChatGPT response is worth more than a #1 ranking on Google. Why? Because the user never leaves the chat. Welcome to the zero-click crisis—where your brand’s visibility is measured not in page views, but in how often AI models cite you in their synthesized answers. Traditional SEO metrics are becoming obsolete. The new battleground is “Share of...